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The Google auto insurance comparator

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Google is expanding into the auto insurance comparison market. After a successful debut in Britain following the acquisition of a comparator, the internet giant is entering the German market.


The Google search engine will soon compare German auto insurance. And it should weigh heavily on the market; in Great Britain, it compares almost 40% of car insurance contracts.

A new that is not unanimous

The other car insurance comparators are worried about the arrival of the behemoth. What is obvious is that Google comparator will not have a hard time referencing and aspiring a part of users looking to compare insurance. For the German leader in car insurance online, the arrival of this new comparator will also entail additional expenses for direct insurers, who will have to refer to the comparator to ensure contracts.

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